An archipelago of
online assets
We own a variety of ecommerce and content marketing companies that began as hidden gems with loyal followings.
Since 2012, our team of experts has amplified these brands and brought them to a larger audience through a combination of cutting edge digital marketing, manufacturing expertise, global-scale logistics and capital investment – all while retaining each brand’s original name, identity and soul.
We’ve built a world-class team of writers, brand-builders, and logistics experts — everyone works on each brand across the portfolio.
All of our products sit next to each other in our warehouse. And our commitment to quality extends to everything we create.
We are backed by permanent capital and intend to maintain and grow our stable of small consumer products brands.
We look for exciting small brands that cater to enthusiast markets of passionate customers and can benefit from access to our expertise.
Our Team
At Atentiva we have a remote team spread across 5 countries and a wider network of collaborators we work with.
CEO – Alexander Bednar
COO – Jocelyn Santos
Design Lead – Mark Kotman
Product Lead – Emilia Chustak
Marketing Lead – Ray McDonald
Technical Lead – Martyn Papc
Atentiva believes that the consumer products world is changing. People no longer want ‘one-size fits all solutions’ to their problems.
Instead, they can choose products which are best tailored to their needs.
Consumer products used to be focus-grouped, manufactured at scale and promoted with mass-market advertising.
This required hundreds of millions of dollars in order to successfully launch a brand.
Modern consumer products brands are asset-light, iterate quickly and reach their customers with hyper-targeted digital advertising.
The internet has also enabled consumer products brands to build relationships directly with their customers. This includes, but goes far beyond, selling direct-to-consumer online. Customers provide real-time reviews and social media feedback, brands can recommend specific products based on individualized data and both can connect without any retail intermediaries.
While it’s never been simpler to start a consumer products brand, it’s also never required such a broad skill set to scale one.
A small brand must master a battery of tools — ecommerce, payment processing, Facebook ads, Google Adwords, search engine optimization, social media, Amazon, logistics and shipping, contract manufacturing, and growth financing — to name a few. Many brands get started and scale quickly initially, but soon find that scaling beyond their initial traction requires skills and resources beyond their reach.
The grind is tough — founders often get burnt out, bored, need liquidity or simply are ready to move onto something else.
Atentiva exists as a long-term home for these consumer-specific companies.
We create and buy brands with long-term potential and provide the platform and resources they need to grow. Our team amplifies the potential of these hidden gems and creates enormous value by aggregating and operating small brands with a long-term growth mindset.
Think you’re up for the challenge? We’re always looking for our next team member. Check out our current job openings.